Joy Wu
I am an Assistant Professor of Management Information Systems at the University of British Columbia, Sauder School of Business. I use experimental economics methods to study topics related to privacy, fairness, and information markets.
Latest News
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July 2025
• In ProMarket: "What MBA Students Reveal About Inequality in America" • Best Reviewer award for Academy of Management Perspectives • Sauder Exploratory Research Grant award ($6,000)
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May 2025
• In Help Net Security: "Is privacy becoming a luxury? A candid look at consumer data use" • In Insights at UBC Sauder: "When consumers know their data is being sold, they're less likely to share"