Joy Wu

I am an Assistant Professor of Management Information Systems at the University of British Columbia, Sauder School of Business. I use experimental economics methods to study topics related to privacy, fairness, and information markets.

Latest News

June 2026
• Published "Are Elites Meritocratic and Efficiency-Seeking? Evidence from MBA Students" (joint work with Marcel Preuss, Germán Reyes, and Jason Somerville) in the Journal of Public Economics
May 2026
• Presented "Do Social Media Users Enjoy Amplifying Polarizing Content?" (joint work with Aija Leiponen and Tobias Kretschmer) at the Spring Workshop on Information Systems (SWIS)
December 2025
• Presented "Do Social Media Users Enjoy Amplifying Polarizing Content?" at the Workshop on Information Systems Economics (WISE)
November 2025
• Nominated by UBC for the 2026 Andrew Carnegie Fellowship in the untenured category
July 2025
• In ProMarket: "What MBA Students Reveal About Inequality in America"
• Best Reviewer award for Academy of Management Perspectives
• Sauder Exploratory Research Grant award ($6,000)
May 2025
• In Help Net Security: "Is privacy becoming a luxury? A candid look at consumer data use"
• In Insights at UBC Sauder: "When consumers know their data is being sold, they're less likely to share"
January 2025
• Published "Secondary Market Monetization and Willingness to Share Personal Data" in Management Science