Joy Wu

I am an Assistant Professor of Management Information Systems at the University of British Columbia, Sauder School of Business. I use experimental economics methods to study topics related to privacy, fairness, and information markets.

Latest News

August 2026
• Published "Inequality of Opportunity and Income Redistribution" (joint work with Marcel Preuss, Germán Reyes, and Jason Somerville) in the Journal of Political Economy Microeconomics

• Co-organized a Paper Showcase Symposium at the Academy of Management Annual Meeting (AOM) on "Experiments on Information Pollution and Digital Platforms" with Aija Leiponen, featuring our joint work and papers by Mingduo Zhao, Lena Song, and Marshall Van Alstyne
June 2026
• Published "Are Elites Meritocratic and Efficiency-Seeking? Evidence from MBA Students" (joint work with Marcel Preuss, Germán Reyes, and Jason Somerville) in the Journal of Public Economics
May 2026
• Presented "Do Social Media Users Enjoy Amplifying Polarizing Content?" (joint work with Aija Leiponen and Tobias Kretschmer) at the Spring Workshop on Information Systems (SWIS)
December 2025
• Presented "Do Social Media Users Enjoy Amplifying Polarizing Content?" at the Workshop on Information Systems Economics (WISE)
November 2025
• Nominated by UBC for the 2026 Andrew Carnegie Fellowship in the untenured category
July 2025
• In ProMarket: "What MBA Students Reveal About Inequality in America"
• Best Reviewer award for Academy of Management Perspectives
• Sauder Exploratory Research Grant award ($6,000)
May 2025
• In Help Net Security: "Is privacy becoming a luxury? A candid look at consumer data use"
• In Insights at UBC Sauder: "When consumers know their data is being sold, they're less likely to share"
January 2025
• Published "Secondary Market Monetization and Willingness to Share Personal Data" in Management Science